YANA Active - About Us
At YANA™ Active our mission is to create activewear that is Built to Perform and #MadetoEmpower.
We design and manufacture luxury, sustainability focused activewear for Women. Our activewear is multifunctional; allowing you to go from the gym to the coffee shop, effortlessly and in style.
Over the past four years, we’ve created a community of like-minded women across the UK. In 2024, we launched our Wellness Workshops in the North East: events that are designed to educate, empower & inspire, and we aim to bring these to you across the UK.
Sustainability was a founding pillar of YANA™. We focus on being sustainable by using recycled and organic materials, and where possible manufacturing as many pieces from our collections in the UK.
Read on to learn about the inspiration behind the brand and our core values…
Our Inspiration
North East-based sisters Charlotte and Sophie Wilson, founded YANA™ Active to create a luxury activewear brand, focused on sustainability and community.
The sisters were captivated by the ancient Amazonians, a female-only tribe who fiercely supported each other. A sisterhood who supported, defended and empowered each other: something that sisters’ Charlotte and Sophie wanted to capture within the YANA™ community.
The YANA™ community is made up of ‘Everyday Warriors’. We believe women are warriors every day of the week and they deserve luxury activewear that is Built to Perform and #MadeToEmpower.
Welcome to the YANA tribe, Everyday Warrior!
YANA™ Active Co-founders
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YANA's Core Values
All living things are made up of DNA, and YANA™ is a brand that if full of life. YANA™ is made up of four key values that we hold ourselves to in everything we do:
Community – to bring like-minded women together
Empowerment – to create activewear that helps you to perform: feeling good whilst looking good
Humility – to be a brand with a heartbeat, where honestly is an integral part of YANA™ brand DNA
Sustainability – to minimise our carbon footprint by using recycled fabrics, natural fibres and materials
Winners of Sustainability Entrepreneurs of the Year by The Great British Entrepreneur in 2022 and Community Champion at The Drapers Independent Awards 2024.